Andrea Maragno


How to take a goose out of a bottle without breaking the bottle

What are you not thinking about right now? The paradox of creativity can help us get out of the conventional boundaries in which we are used to living and thinking. Zen is the starting point that lets us expand ourselves and become empty pumpkins. During this workshop, Maragno will accompany the participants in a journey between design and Zen, using paradoxical sentences (Koan), performative acts and images that subvert reality. The workshop is addressed to those interested in creativity and avant-guard spirituality (Zen). No previous knowledge needed.

Andrea Maragno is Zen observant and owner of JoeVelluto (JVLT), a design and communication studio located in Vicenza. In 2002 it entered the competition “Opos Under 35” with “RosAria,” disposable rosary beads made from bubblewrap, the studio’s first official project which soon became part of a number of permanent design collections both in Italy and abroad. The following is a list of the studio’s most significant events: in 2006, together with C. Morozzi, it launched the communications project “Nazionale Italiana Design” alongside a new brand called “CoincasaDesign”, curated by JoeVelluto(JVLT), received a honour mention from international jury of XXII Compasso d’Oro ADI Prize; since 2006 it has worked on projects for display design and installations for Pitti Immagine; in 2011 Solo exhibition “funcooldesign” curated by Oliviero Toscani, Triennale Design Museum, Milan. He currently does consulting as well as artistic coordination for several firms and since 2015 is the director of studies of Scuola Italiana Design, a brand of Science and Technology Park of Padova.
“Come tirare fuori un’oca dalla bottiglia senza rompere la bottiglia”
Free design and Zen workshop with Andrea Maragno

Requested materials: laptop, iPad or similar, to search for images in the Internet. Beside this, participants are requested to bring one object they particularly like (it has to be small, since they will have to transport it), without reflecting too much on it.

Working hours:
Saturday 17 marzo 10:00-17:00
Sunday 18 marzo 9:30-12:30

Via Postioma 54/F
Catena di Villorba (TV)
For more information: