Bruce Sterling


Fabrica Hotel Project

The hotel business is a part of the hospitality industry, and it has an important modern problem.  Travellers can avoid hotels and rent cheaper spaces with services such as “Airbnb”. These new rivals to hotels have cost advantages since they’re not taxed and regulated as hotels are.  However, with automation and Internet-of-Things technology, hotel rooms might become programmable spaces, much more lively and ductile, more like multimedia installations or entertainment destinations.
To date, most home automation, and hotel automation as well, has been designed to make things “more convenient for the user.”  But what if they become LESS “convenient,” because the person in the room is NOT “the user”?  What if (as in the original idea of AirBnB), the renter is a guest in someone else’s life?
Imagine checking into an expensive hotel suite that doesn’t belong to you.   You get a stranger’s penthouse suite, along with his luggage, his clothes, his services, his messages, and his favorite breakfast delivered by room service.  You are paying for the Live Action Role Playing experience of assuming the lifestyle of this glamorous stranger.
In Bruce Sterling’s workshop, the participants will face this challenge in terms of design fiction and design experience.

Bruce Sterling, author, journalist, editor, and critic, is best known for his ten science fiction novels. He also writes short stories, book reviews, design criticism, opinion columns, and introductions for books ranging from Ernst Juenger to Jules Verne. His most recent book is a collection of Italian fantascienza stories, “Utopia pirata: i racconti di Bruno Argento” (2016). He has appeared in ABC’s Nightline, BBC’s The Late Show, on MTV, and in Time, Newsweek, The Wall Street Journal, the New York Times, Fortune, Nature, I.D., Metropolis, Technology Review, Der Spiegel, La Stampa, La Repubblica, and many other venues. He unites his time among the cities of Austin, Turin and Belgrade.

€ 100

Working hours:

· full workshop tuition
· free access to the library, relaxation areas, photo studio, cinema
· wi-fi
· use of printers

· travel
· accommodation
· breakfast
· lunch (possibility of a buffet lunch at Fabrica at 11€, by reservation)
· dinner
· taxi and public transport
· extra expenses

Send your request complete with personal data to

When you receive your bill, please pay the total amount of the workshop by bank
transfer payable to:

Fabrica SRL
Cassa di Risparmio del Veneto S.P.A
IBAN: IT 15F 0622512020 100000006377
Reference: “Name and surname of the participant and title of the workshop”.

Your registration will not be official until your payment comes through.
You will then receive confirmation.
The registrations are first come, first serve until the places are exhausted.


+39 0422 516209/6272/6228

Villa Pastega
Via Postioma 54/F
I-31020 Catena di Villorba (TV)