Bruno Setola

01/10 - 02/10/2018

Playspace. Gamification: benefits on creativity, design and society

On 1 and 2 October Fabrica will host a workshop and a lecture by Bruno Setola, game thinker and founder of Playspace, a company which helps people understand, challenge, and change the rules that govern their daily lives, through the use of specialised tools and game thinking.

Lecture – Game Thinking for Society
This lecture will explore the view that society is a collection of games. Games which have been created to help people play well together in the fields of working, living and learning. However, as time passes, these games become outdated and their rules work against cohesive play, suppressing rather than supporting the participants. Game thinking can be used to update these games or to make their rules work within society again. It can be used as a goal-oriented tool to activate, engage and re-energise people. It can also be an exploration-oriented mindset, allowing us to let go of assumptions and to playfully explore alternative strategies and ideas. This gamification approach facilitates the shift from being a player to actively helping society change its games for the better.

Workshop – Hands-on Gamification
A light-hearted introduction to the broad scope of gamification techniques – the ‘game terrain’, including topics such as improvisation methods and radical rethinking, and their applications to creative projects. The workshop will include an exploration of how the students think that the game/play-related topics that we discussed and experienced, can be used in their own research and design. There will also be quick, playful (active) activities interspersed throughout the 2 days which will enhance the flow between thinking and doing.

Playspace Poster Design by Rejane Dalbello

Bruno Setola
Bruno Setola likes to look at life as though it were a game. This offers a new and inspiring perspective, perfect for problem solving. This method can be relevant to everyone, regardless of how much of a ‘gamer’ they are. In order to bring game thinking to a wider audience, Bruno set up Playspace; a company which helps people understand, challenge, and change the rules that govern their daily lives, through the use of specialised tools and game thinking. These range from highly structured games to facilitate complex participatory design processes, to playful explorations that help communities to get back in touch with what intrinsically motivates them. This can lead to reframing reality and working out new, better ways to work, live and learn together.
Alongside Playspace, since 2012 Bruno has been running the Gamification department at the Willem de Kooning Academy. The department has a strong focus on social design practice and the minor “Powerplay” discusses potential future scenarios and new rules for playing well together in society.