Earl Collection

A furnishing accessories collection designed by Daniel Rous for Piaval.

24 marzo 2016

For the 2016 Milan Furniture Fair, Piaval and Fabrica present Earl, a new collection of furniture designed by Daniel Rous, a young British designer based in Treviso at the Benetton Group’s communication research centre.

Earl is the fruit of the passion which Piaval and Daniel Rous share for manufacturing in wood and its intrinsic qualities. The collection calls upon a deep understanding for the importance of sustainability in manufacturing and its implication on the environment.

The collection is made entirely in solid Beech wood. It explores the material’s innovative potential; its simplicity masks the complex execution utilising advanced manufacturing techniques.


Characterised by its clean aesthetic, the collection is striking and beautifully detailed. It makes a bold statement. Balanced proportions, sweeping surfaces and an fastidious approach to detailing makes each piece recognisable as an integral part of the whole collection.
The choice to use FSC-certified wood and water based paints is a sign of sustainable awareness.

The collection - designed specifically with the contract and hospitality sector in mind - composed of an armchair, cafe chair, stool and bar stool, bench and a number of large and small tables for different purposes.

Piaval and Fabrica’s rewarding collaboration began in September 2015 for 100% Design in London. The major design trade event invited Daniel Rous to design the interior, including the seating, of the Half Three Café, an area where visitors can take a break and relax from the fair. This led to the development of the Earl collection, which will be released at the 2016 Milan Furniture Fair.

Daniel Rous
Born in Britain in 1990, Daniel Rous is a product designer from the UK, a 2013 graduate from Bath Spa University. Since graduating he has worked in various practices between London and his hometown of Oxford. In November 2014, Daniel joined Fabrica as a resident product designer. Since joining, he has worked with Fabrica on projects for Airbnb, Daikin, the Italian Makers Village and EXPO Milano 2015 amongst others. 

Piaval's story began in 1919 in the heart of what today is known as the Italian Chair Manufacturing Cluster. It started off as a small workshop for handmade wooden chairs. Hard work, passion and success through five generations of family management have turned it into a modern, well-organised manufacturer specialised in contract seating for the international markets.
Piaval’s products are the fruit of its collaborations with well-known designers and of ongoing research into shapes, ergonomics and design.
Thanks to its technological know-how, thorough understanding of the nature of wood and an in-house production chain of highly specialised workshops, Piaval’s collections exhibit all the quality and values of the finest Italian design and manufacturing.

Earl - Daniel Rous/Fabrica for Piaval
Milan International Furniture Show
12-17 April 2016
Hall 12 – C18