FABRICA ABOUT FUTURE

20/01/2021

Which ideas and actions are the companies putting in place to navigate this articulated panorama?

On Wednesday, January 20th at 10.30 am we will talk about it with Matteo Sarzana, General Manager Italy of Deliveroo, a food delivery service active in over 500 cities around the world and Mirko Lalli, Founder and CEO of The Data Appeal Company, a company that collects and analyzes in real time the online data of all commercial sectors.

Two protagonists of the Italian innovation landscape who will tell how data can inspire and help to imagine in a different way, to personalize services and products, advertising, creativity and content.

The meeting, led by Massimiliano Ventimiglia, Fabrica’s Program Director, will be broadcast live on Zoom.

The conversation is part of the Fabrica About Future initiative, a series of meetings with Italian start-ups and companies, entrepreneurs and professionals from various industries, ranging from fashion, design, tourism and food to automotive, finance, culture and entertainment, to discover new ways of doing business.

To follow the event please register at this link.

Matteo Sarzana
Citizen of the world, tireless traveller, communication lover, creative and team player: this is how Matteo Sarzana defines himself, a degree in Communication at the IULM in Milan, today at the head of the Italian largest global group of food delivery and logistics, Deliveroo, the startup founded in London in 2014 by William Shu, active in 12 countries.

Matteo began his career in 2003, in Milan in Y&R, one of the most important advertising agencies. In 2006 he became the team leader of Teamalfa, dedicated to the customer Alfa Romeo, for which he manages communication first in Italy then at a global level.

In 2008, after a break in the United States, he returned to Italy to lead the startup of the digital agency VML, bringing it from scratch to a team of over 35 people to follow some of the most important Italian companies: Costa Crociere, Barilla, Ford, Microsoft, Artemide, Air One, Vodafone, Danone, Seatpg, Colgate and Acer.

After the experience at Singularity University, a study program in Silicon Valley that aims to train the professionals of the future, Matteo decides to devote himself to the world of startups and arrives as general manager Europe in Zooppa, startup born within H-Farm that is proposed as an alternative to the traditional way of making communication, drawing on a network of more than 300,000 creative crowdsourcing.

Today it deals only with kangaroos, those of Deliveroo that jump from a part of more than 250 Italian cities delivering the dishes of the best restaurants in the shortest time possible.

Author of “App Economy” and keynote speaker in the most important Italian events dealing with topics of technology and innovation.

Mirko Lalli
Travel Appeal’s founder and CEO, with 15 years of experience in marketing and digital innovation as a consultant and teacher.

International speaker, lecturer and professor in master and courses in several italian universities. He’s also the Scientific Director of MATIS, the H-Farm Education’s Master in Travel Innovation Strategy.

He has been a member of the Tourism Innovation Committee of the Italian Ministry of Cultural Heritage and Activities and Tourism since its first edition and has collaborated with the creation and development of the BTO (Buy Tourism Online) european leading event for the travel industry. He is also a member of the BTO Educational Scientific Technical Committee.

In December 2017 he participated to Singularity University’s Executive Program in Silicon Valley.