Fabrica at Kartell Crossing Generation


With Wanted Creativity - Milan Design Week 2018

Fabrica has accepted Kartell‘s invitation to participate in “Crossing Generation”: within Milan Design Week 2018, the Flagship store in Via Turati will be one big art gallery putting forward and displaying the ideas of “Kartell for young people”. There is the excellent endorsement of artists from the world of art, music, design and fashion
who each express what Kartell is for young people in their very own way, using a language that embraces different forms of artistic expression and communication.

What space should be given to talent? Fabrica has no doubt: young people and their creative energy come first and foremost. The Kartell Papyrus chair is the scene for broadcasting “Wanted Creativity”, Fabrica’s call to young creatives under the age of 25. Fabrica, “embraced” in the chair by Kartell, is shown on camera calling out for the creativity of the X Generation.

Amon the other protagonists of “Crossing Generation”, the stylist Diletta Bonaiuti; the entrepreneur Marie-Louise Sciò; the artist Ignasi Monreal; the jewellery designer Madina Visconti Di Modrone; the couple on loan from the world of music Mara Maionchi and Lorenzo Licitra; the stylist Marcelo Burlon; the unusual duo formed of the design expert Cristina Morozzi and her YouTuber granddaughter Sofia Viscardi; the Sciuraglam social account and, lastly, the young Chinese designer Xiang Guan.

Kartell Flagship Store
Via Turati, at the corner with Via Carlo Porta 1

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