Born in France in 1976, Sam Baron has a degree in Design from the Fine Arts School of Saint Etienne and a post-graduate degree from the National Decorative Arts School of Paris. Baron loves to reinterpret traditional methods of construction, raising questions about the utility of today's material productions. He is an independent designer and consultant for international companies such as Benetton, Louis Vuitton, L'Oréal, Vista Alegre and the French jewellery designer Dinh Van; he creates exhibition and interior design projects, giving life to cross-over works mixing art and design. In January 2009, Baron received the "Grand Prix de la Creation de la Ville de Paris" in the design category and during the 2010 edition of Maison & Objet, Philippe Starck selected him as one of the ten important designers of the next decade. Sam Baron currently lives and works between France, Portugal and Italy where, since 2006, he directs Fabrica’s Design Studio.