Water is the other element in the exhibition, to complement air. A discreet yet fundamental presence. It’s true that air models the tree, but it’s water that makes the tree grow and, day after day, gives a form to the air’s action.
“Air is a powerful, silent presence in our everyday life. Nonetheless, it’s an element that is hard to perceive, measure and weigh. Giving shape to air was a real challenge for the designers. FUHA demonstrates that we at Fabrica don’t think of design just as the creation of a three-dimensional object but as the ability to tell a story. This is the fruit of a team-working environment that brings together different talents, cultures and skills. This year we worked with STUDIO FormaFantasma; we admire the refinement, poetry and attention to detail seen in their work. In their capacity as external art directors, the Italian designer duo guided our team in both conceptual and aesthetic terms. The work done for FUHA is a tribute to the air that the human body issues and to the personal experience they shared with Fabrica’s young designers. Together we created settings that act as a stage for air. Visitors will undoubtedly be surprised by this unexpected approach to such a humble material”, Sam Baron, head of Design, Fabrica.
"Working on FUHA with Sam Baron and his team was a wonderful experience because we share the same vision and design approach. Our collaborative effort developed very naturally and was guided by our desire to keep the design process as open as possible and wholly shared between us”, STUDIO Formafantasma.
“FUHA is the ideal follow-up to last year’s exhibition. Fabrica’s journey of discovery to Japan, focused on the country’s culture and our company’s values, allowed them to offer us this enchanting summarisation. Air and water are two elements, which by means of their skills, people have used to produce renewable energy or make machines that offer us a better quality of life. FUHA is Daikin”, Takayuki Kamekawa, President and Managing Director of Daikin Italy.
FUHA – Fabrica for Daikin
14-19 April 2015
Foro Bonaparte, 60
M2 Lanza Brera - Piccolo Teatro o Cadorna
M1 Cairoli Castello o Cadorna
FUHA is a trademark of Daikin Industries, Ltd.