Jair Benavidez


Jair Benavidez, a retail specialist with a long experience in helping companies getting closer to their customers by understanding their behaviors and converting those insights into actionable
business plans. Information is free and everywhere, new technologies emerge faster than ever and some become obsolete even before hitting masses or making meaningful impact. Jair has been in the fashion business industry for over 10 years and his works have been impacting companies like Inditex, C&A and United Colors of Benetton. He has been working across Mexico, Belgium, Germany and Italy. As a true millennial, Jair has a passion for the future consumer, new technologies and how innovations change human expectations.

Jair Benavidez was at Fabrica for a lecture on 27 February 2018.