Fabrica curates the set-up and graphic design of the exhibition at Fondazione Benetton Studi Ricerche.
Is the purpose of geography to make war? This is the question posed by the exhibition at Fondazione Benetton Studi Ricerche, curated by Massimo Rossi, held in the spazi Bomben of Treviso from Sunday November 6 2016 to Sunday February 19 2017, with inauguration on Saturday November 5 at 6:00 pm. The exhibition avails of the partnership of Fabrica, who curated the set-up and graphic design, and of the collaboration and patronage of the Regional government of Veneto – Council Department of Culture.
Through three closely linked layouts that remain in constant dialogue (Rocks and water, Human signs and War maps), maps, atlases and works of art speak of the great communicative and persuasive force of geographic maps.
Maps are a powerful means of non-verbal communication and the context of the celebrations of the Great War offers a valid pretext for investigating their ability to condition public opinion when they back the point of view of the Major Nations. This is why the layout of the exhibition focuses on the historical period between the end of the nineteenth century and the beginning of the twentieth century, but which actually spans from ancient times all the way to modern day, to tell the story of another possible geography and not necessarily based on military logics.
The set-up created by Fabrica is an experiential journey, on the discovery of the various geographical maps and the places that inspired them, through the creation of areas that urge visitors to follow them and interact with them. Elements with a linear and clean design, minimalist to focus solely on the works on display, combined with a graphic design that reinterprets the elements of traditional cartography in a modern style.
The entire design of the exhibition – set-up and communication – is combined with the spaces of Palazzo Bomben, rich in frescoes and history, in a dialogue of mutual accentuation.
6 November 2016 – 19 February 2017
Fondazione Benetton Studi Ricerche
via Cornarotta 7 – Treviso