I AM JESUS ITALIAN PREMIERE AT THE FESTIVAL DEI POPOLI, FLORENCE
Nov 18, 2010
The documentary, entirely produced by Fabrica, has been selected to compete in the Panorama Italiano section of the 51st edition of the Festival dei Popoli
Treviso, November 2010. In many religions the concept of God appearing on earth in human form is a well discussed matter, and millions of believers expect the Messiah to come and save humanity.
But what if Jesus was already living amongst us? Would he be wearing a white robe, surrounded by light, preaching in the streets? Where would he be born and which language would he speak? Would he be a political leader? A TV presenter? Or simply the homeless guy in front of your local supermarket?
I Am Jesus explores the controversial subject of the return of the Messiah in three different geographic and cultural environments in today’s world: a farming commune in the desolate heathlands of Siberia, a group of rebellious squatters in England, and a pacific community that has become a YouTube phenomenon in Brazil. They revolve around three different figures, who have just one thing in common: they all claim to be Jesus.
The documentary has been entirely produced by Fabrica, Benetton’s Media and Communication Research Centre, a place of experimentation, dialogue and cultural growth focusing on the free expression of every art form. Fabrica decided to support two young residents, the Austrian Valerie Gudenus and the Brazilian Heloisa Sartorato, who, after in-depth research, left for Brazil, England and Siberia to follow these religious leaders and the daily life of their followers, trying to find out the reasons why they decide to leave behind their family bonds, their homes and comforts to devote their lives to one person and what that person claims to be.
The creative director of the project is Babak Payami, producer and Iranian-Canadian director, winner of the 2001 Silver Lion at the Venice Film Festival with the film Secret Ballot.
As declared by the two young directors, “In I Am Jesus we wanted to find out what these religious leaders are trying to accomplish and why there seems to be an everlasting need for someone that people can follow and believe in”.
Fabrica is a place of experimentation and innovation, born in 1994 with the aim of combining culture with industry. Fabrica invites young artists/designers to its centre, offering them a one-year study grant and providing them with a professional training opportunity and a wealth of resources and relations, to develop cultural and social communication projects in the areas of design, visual communication, photography, interaction, video, music and publishing, under the guidance of experts.
SCREENINGS:
SPAZIO 1
Thursday, November 18th, at 9.00 pm
For further information:
Fabrica Press Office: +39 0422 516340
Trailer: http://www.fabrica.it/iamjesus