United Colors of Benetton launches UNEMPLOYEE OF THE YEAR, a new global communication campaign to support non-employed youth. Created by FABRICA in collaboration with 72andSunny, the campaign seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.
UNEMPLOYEE OF THE YEAR campaign Creative Director: Erik Ravelo/Fabrica
In collaboration with Carlo Cavallone/72andSunny
Objet Coloré, a system of store display fittings created by Fabrica for United Colors of Benetton, will be presented in London as part of the COLOUR YOUR LIFE exhibition at I.D.E.A. (Italian Design Exhibition Area), a showcase of the work of Italy's top design companies.
From 21 September to 20 October 2012
Private launch on 20 September
Fabrica complex, restored and enlarged by Tadao Ando, together with the Benetton industrial and logistics hub based in Castrette, have been invited to represent the architecture of the “Made in Italy” inside the Italian Pavillion at the 13th International Architecture Exhibition in Venice. Curated by Luca Zevi, the exhibition is dedicated to the “four seasons” of architecture.
The story describes the “Made in Italy” system along its bumpy and fertile pathway, in search of a virtuous relationship between architecture, growth and innovation.
Fabrica and Benetton Castrette have both been included in the 4th season entitled “reMade in Italy”. The challenge of the “fourth season” – systemisation of “Made in Italy” companies in the direction of a Green Economy – is fated to meet the challenge of Expo 2015 “Nourish the Planet”. An extraordinary opportunity for reflecting on the relationship between land and environment, city and agricultural production, and the sense of “design” in the north and south of the world.
Venice, Tese delle Vergini at the Arsenale
August 29 – November 25, 2012
The Art of Knit, by United Colors of Benetton, is a new type of pop-up experience which will open on September 6th in the heart of Soho, New York City.
Here you will find a world of knit, color and creativity—the definitive story of the Benetton brand. The converted garage space is a vivid mix of retail, gallery and craft workshop knitted together by the creative minds of You Nguyen, the Creative Director and FABRICA.
A vibrant color spectrum of apparel & accessories is framed by an explosion of wool-covered curiosities, artworks and illustrations. Such an environment challenges conventional ideas of a clothing store, where dolphins, cactus, neons and sex positions are all welcome. In true Benetton style it is a celebration of diversity—needless to say you are also welcome.
135 Crosby Street
SoHo – New York NY 10012
PIECE OF PAPER, Fabrica's recent audiovisual project, received the Audience Award at Circuito Off Festival, in Venice.
The short experimental video directed by the young Fabrica filmmaker/programmer Daniel Schwarz is a journey through an imaginary landscape, playing with creation, destruction, rebirth.