Fabrica conceived the awareness campaign and the branding for YOURS - Youth for Road Safety, a new No Profit Organization created by young people and born under the auspices of UNWHO. The campaign will be officially presented on Wednesday 11 May 2011, for the launch of the Decade of Action for Road Safety event. A truly global event, national and local launches in every time zone of the world will combine with one message: It is Time for Action.  

 

A 24-hour "rolling" event will begin in the East and travel to the West across a one-day period. In each of the world's 24 time zones, one or several countries will take the lead in organizing a high-profile, media-oriented event. It is hoped that heads of state and ministers from various sectors of society will show their commitment to scaling up road safety efforts. Select national events will be broadcast by Internet time zone by time zone, with a certain number of the events being broadcast live. Ideally, every country of the world, many international agencies, civil society organizations, the private sector and others will mark the occasion of the global launch to officially announce their national or local plans for the Decade to the public.

 

More information on: www.who.int/roadsafety/decade_of_action/en/index.html,

 

Watch the video on: http://vimeo.com/23119362