News about Fabrica the Benetton group communications research center

ALESSANDRO MININNO'S LECTURE AT FABRICA

Nov 23, 2012

Alessandro Mininno, co-founder and partner of Gummy Industries (Social Media), held a lecture titled "The author is my friend - Social powered creativity". The lecture took place at Fabrica on 23 November 2012.

Alessandro Mininno has worked for ten years in the field of business consultancy, for most of the biggest Italian cultural institutions and publishers (Biennale di Venezia, Fondazione di Venezia, Mondadori). At the same time, he curated and organized several art exhibitions, wrote some books about graffiti and collaborated with a graphic design studio. His multi-disciplinary approach (marketing, graphic design, social media) makes him capable of understanding well the creative industries world. In his free times, he likes art and publishing.

The author is my friend - Social powered creativity. We're talking about way in which illustrators, artists, makers and creative people use the internet and social networks to power-up their work. The web can be a medium, an artwork, a way to promote oneself and a tool to connect with like minded people. Internet-savvy artist have an unprecedented array of tools that can make their work... well... just different. The concept of authorship is melting, as the author co-creates his work with other people over the internet: we have to re-think authorship and creativity.

FABRICA CELEBRATES PHILIP GLASS' 75 YEARS WITH THE VIDEO EVIDENCE

Nov 23, 2012

Presented during the concert that takes place on Friday, November 23 at the Auditorium Parco della Musica in Rome.

Fabrica, the communication research center of Benetton Group, contributes to the concert organized by the Parco della Musica in honor of 75 years of the American composer Philip Glass with the short video EVIDENCE, directed by Godfrey Reggio while he was director of Fabrica, with music by Philip Glass and produced by Fabrica.

EVIDENCE investigates the relationship between children and television. Hypnotized, almost catatonic, children lay all at an indefinite point in space. The eyes do not move, breathing seems absent. The property anguish of videodependence. What a terrible scene they will be looking at? Walt Disney's Dumbo.

The short film has participated in numerous festivals, including Locarno Film Festival in 1997.

EVIDENCE is the only video contribution presented during the concert PHILIP GLASS. AT 75, which pays tribute to the artist with a selection of the most significant works rarely heard in Italy and often taken from his masterpieces, including: Einstein on the Beach, Sathyagraha, Kundun and Music for Liquid Days. To complete the evening, the music just as important as the two witnesses of excellence such as Igor Stravinsky and Arvo Pärt, two authors who represent for Philip Glass the starting point and the end point of his poetry.

http://www.fabrica.it/project/evidence

PHILIP GLASS. AT 75

23 November 2012, at 9.00pm

Auditorium Parco della Musica - Sala Sinopoli

http://www.auditorium.com/eventi/5393783

A Fondazione Musica per Roma and Accademia Nazionale di Santa Cecilia coproduction, in collaboration with RomaEuropa Festival.

FABRICA CELEBRATES UNIVERSAL CHILDREN'S DAY

Nov 20, 2012

Today the UN celebrate Universal Children's Day. Fabrica produced two videos for this observance. Moreover, this is the occasion to welcome to the Live Windows network a new member: Södertörn University from Stockholm, Sweden. Children are sitting on a globe and their dreams and wishes populate the earth and shape the future. All videos are endorsed by UNRIC (United Nations Regional Information Centre) and featured both in www.unric.org and in the UN YouTube Channel.

To see the videos: http://www.livewindow.it/?k=216

FABRICA CINEMA AT PALAZZO DELLE ESPOSIZIONI IN ROME AND BOLOGNA

Nov 20, 2012

Angel on the right, one of the film of Fabrica Cinema collection, enriches the event titled "A Oriente! Al cinema lungo la Via della Seta". Screenings on November 20 and 21 at Palazzo delle Esposizioni in Rome and on November 27 at Cinema Lumiére in Bologna.

FABRICA AT ARCHITECTURE FOR HUMANITY

Nov 16, 2012

Omar Vulpinari, head of Visual Communication at Fabrica, held the final speech entitled "Design of Social Communication" at the conference organized by Architecture for Humanity, a humanitarian organization co-founded by Cameron Sinclair dedicated to find solutions architecture to address the humanitarian crisis, providing professional services to communities in need. He also held a lecture at the California College of Art, titled "Posters for global social impact by Fabrica", explaining the communication design principles behind a poster for global social impact, through the recent posters of Fabrica.

http://architectureforhumanity.org