Meet a Fabricante #21 – Lorena Alvarado

Lorena Alvarado comes from South America and is a member of our Social Campaigns team. Her team has just created for Benetton the campagin for the UN International Day for the Elimination of Violence against Women.


Can you describe in no more than 30 words who you are and what you do?
I am a filmmaker from Caracas, Venezuela, and I work in the Social Campaigns team. I focus on the ideation and production of the videos for our campaigns.

What do you expect from your year at Fabrica?
I am excited to be surrounded by creative people with different backgrounds and skills, also to have the space and time to experiment. It’s incredible to work in Tadao Ando’s concrete bunker during the day and then enjoy the romantic streets of Treviso with a gelato and spritz at night.

What inspires you most?
Sad songs.

What is the best piece of advice you’ve ever been given?
Don’t be discouraged if you don’t like your work right now, someday if you try hard enough, it might turn into something good.

What do you miss of your home and what do you like of Italy?
I miss Sunday lunches with my family, the Avila mountains in Caracas, and my father’s bookstore. I love the food and the language in Italy, and its rich and beautiful cultural heritage.