United Colors of Benetton launches UNEMPLOYEE OF THE YEAR, a new global communication campaign to support non-employed youth. Created by FABRICA in collaboration with 72andSunny, the campaign seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.
UNEMPLOYEE OF THE YEAR campaign Creative Director: Erik Ravelo/Fabrica
In collaboration with Carlo Cavallone/72andSunny