CONCEPT AND GRAPHICS OF D&AD ANNUAL 2007 BY FABRICA

 

The presentation is to be held today in London

Ponzano, 4^th September 2007.  Fabrica, the communication research centre of the Benetton Group, is today in London for the presentation of the D&AD Annual 2007 for which it handled the concept and graphics.

The D&AD Annual is the yearly publication of D&AD, a non-profit organisation working to promote creative excellence in design and advertising, and is considered a cult book by visual communication professionals worldwide.

This year for the first time D&AD worked with a non-British communication centre to realize The Annual. The choice fell on Fabrica, which accepted the offer with enthusiasm and suggested a concept of creativity as a shared value which goes beyond national borders. On this basis Fabrica devised and launched the initiative The Flag, inviting 500 of the leading creative talents in the world to take part in the project. They were sent a flag with the D&AD logo and asked to create an original image with it. The proposals were then sent back to Fabrica to be included on the pages of The Annual.

The invitation from D&AD confirms the interest by Britain in Fabrica:  last spring in fact COLORS magazine, published by Fabrica, was selected by the Design Museum in London for the 25/25 exhibition, dedicated to the most significant design objects of the past 25 years.

Fabrica was created in 1994 from the cultural heritage of the Benetton Group. Its challenge was that of innovation and internationalism, a way of combining culture and industry, conveying the “industrial culture” and the “intelligence” of a company via other means such as design, music, cinema, photography, publications and the Internet. Fabrica chose to stake on the hidden creativity brought by young artists-researchers from all over the world, invited after careful selection to develop specific communication projects under the artistic direction of experts in the various areas.

 

For further information:

Fabrica Press Office

Tel. +39 0422 516349

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