FABRICA AND V&A TOGETHER IN MOSCOW

Fabrica, February 2011. Moscow is the new host city of the worldwide tour of V&A Museum’s exhibition “Decode: Digital Design Sensations”, which features two interactive installations by Fabrica and will be shown at Garage Center for Contemporary Culture in the Russian capital from 11th February to 10th April 2011. Benetton’s creative laboratory has always been very interested in interaction and digital arts. One of the latest projects in this field developed by Fabrica are the digital and interactive windows of some selected Benetton megastores, among which the Moscow one, located in Tverskaya Ulitsa 19. It’s a worldwide project, transforming the megastore windows in animated spaces which, besides presenting commercial contents, give everybody the possibility, through interactive applications, to participate and become protagonist on the Benetton windows. The Decode exhibition, launched in December 2009 in London, offers a major survey of the best contemporary digital art and design from around the world, and, following the public and critical acclaim obtained in London, it has started a worldwide tour which brought it to the prestigious CAFA Art Museum in Beijing from 19th October to 21st November 2010. Decode is an exhibition curated by the V&A and the leading digital arts organization onedotzero. Venetian Mirror is a large scale interactive installation blending contemporary digital technology with traditional Venetian glass. When the visitor walks up to the installation, their image doesn’t immediately appear in the mirror. Only if they keep very still, will the reflection slowly appear, like a photograph being developed. Venetian Mirror is by Andy Cameron and Sam Baron with Oriol Ferrer Mesia, Goncalo Campos and Dave Towey. Exquisite Clock is a clock made of numbers taken from everyday life – seen, captured and uploaded by people from all over the world. Built around an online database, the clock exists as a web 2.0 website, an iPhone application and as a series of site specific installations. The V&A Exquisite Clock is a hanging sculpture of deconstructed computers, screens and cables which visitors are invited to contribute to and interact with. Exquisite Clock is by Joao Wilbert. iPhone development is by Steven Baughman. For more information: Fabrica Press Office +39-0422-516272 mliverot@benetton.it www.fabrica.it

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