FABRICA PRESENTS SHIFTING PERSPECTIVE IN VENICE

From the 21st of August to the 21st of November 2010 Fabrica will be at the Guadagni Showroom in Venice to present Shifting Perspective, an exhibition of the new collections of objects for the house created by the young designers of the Benetton group’s communication research center.

 

Down Side Up is an encounter between experimentation and consumption, where design challenges shapes, volume perception and directions to create objects with constantly varying functions and interpretations. And so by adding a few essential accessories like legs, handles, hooks or hands, and by choosing a precise orientation, a simple basic wood unit is transformed into something new with a unique personality. The heart of each unit is a hole, a functional element which also gives the unit an aesthetic value. Therefore the effectiveness of each article lies in its versatility of use and its potential for creating customised modular systems.

 

The Riot Act is a collection of 12 decorative articles. The collection takes its name from the 1713 Act of the British Parliament which gave local authorities the right to order the dispersal of groups of 12 or more people deemed unlawfully assembled. Each of the 12 designers from Fabrica was given a ceramic cylinder to transform it in form and function through modifications, processes or additions of new elements.

 

Both the collections will be available for purchase at the Guadagni Showroom.

 

High resolution images of the collections are available at:

 

Down Side Up
http://www.fabrica.it/image-gallery/Down%20side%20up

 

The Riot Act
http://www.fabrica.it/image-gallery/The%20Riot%20Act

Shifting Perspective
21 August – 21 November 2010

 

Cocktail
Thursday, August 26th 2010
18:30 -  20:00

 

Boffi Studio Guadagni
Salizada San Samuele 3336
San Marco - 30124 Venice
T +39 041 099 47 30

www.guadagnidesign.it

 

Opening hours
From Tuesday to Saturday
9:30-13:00
15:30-19:00

 

Sponsor: Mionetto - Valdobbiadene
Partners: Atelier F., Bosa, Diamantini&Domeniconi, Secondome

For further information:
Angela Quintavalle
Fabrica Press Office
T +39 0422 516209
angie@fabrica.it
design@fabrica.it
 

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