FABRICA WINS TWO GOOD DESIGN AWARDS FOR ITS AWARENESS CAMPAIGNS FOR THE PREVENTION OF ROAD ACCIDENTS AMONG YOUNG PEOPLE AND FOR DISABLING BARRIERS
Treviso, March 1st 2012. Fabrica, Benetton’s creative laboratory, wins two GOOD DESIGN Awards for Be Part of the Solution, the awareness campaign for the prevention of road accidents among young people and for Disabling Barriers: Break to Include,a campaign that aims to break the disabling barriers.
Fabrica conceived the awareness campaign Be Part of the Solution for YOURS - Youth for Road Safety, a new nonprofit organization created by young people concerned about Road Safety and born under the auspices of UNWHO.
It includes five posters addressing “young road users” which are the most frequent victims of road accidents.
The aim of the operation is to raise awareness and promote action amongst the general global public around the five factors of greatest impact in road injuries regarding young road users: helmets, seatbelts, drinking and driving, speeding, and visibility.
The campaign was presented in May 2011 in Geneva, for the launch of the 2011-2020 Decade of Action for Road Safety.
Disabling Barriers: Break to Include is a global campaign, commissioned by UNWHO and The World Bank.
The seven posters of the campaign deal with the most impacting barriers the disabled face daily around the world. The barriers regard support and rehabilitation services, affordable health care, social activities, education, accessibility, and workplaces.
The campaign was presented for the launch of the World Report on Disabilities on June 9th 2011 at the UN headquarters in New York.
The GOOD DESIGN award was created by The Chicago Athenaeum: Museum of Architecture and Design and from The European Centre for Architecture Art Design and Urban Studies. Established in 1950 in Chicago, it's one of the most prestigious prizes in the world. The jury, met in Los Angeles in November 2011, evaluated thousands of projects from 48 different countries in the world.
Download the images of Be Part of the Solution campaign:
Download the images of Disabling Barriers: Break to Include campaign:
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FABRICA Press Office