WHO IS PEGGY? Fabrica designs a new collection of objects for the 60th anniversary of the Peggy Guggenheim Collection in Venice.

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WHO IS PEGGY? Fabrica designs a new collection of objects for the 60th anniversary of the Peggy Guggenheim Collection in Venice.

Treviso, September 2008. A group of young designers at Fabrica, the Benetton Group’s communication research center, have designed a new collection of items for the Venice based Peggy Guggenheim Collection, celebrating its 60th anniversary this year.

Who is Peggy is a mini collection of objects and accessories inspired by Peggy Guggenheim, a definitive figure in the history of 20th Century art with a unique vision and passionate love for art. Underlining Peggy’s desire to explore new forms of art are a series of colored notebooks with figures which seem to move and bags silk-screened with black and white photographed moments from her life, such as a man on the gondola, a detail from a shot that portrays the collector in her beloved Venice. An elegant ceramic typewriter and secret container symbolize Peggy’s passion for letter-writing, while two amusing ceramic bowls represent her love for lapdogs, her inseparable life companions.

Beginning September 2008 Who is Peggy will be on sale in the Peggy Guggenheim Collection’s two shops in Venice. Opened in 1980, the Peggy Guggenheim Collection is Italy’s most prestigious museum for European and American art from the first half of the 20th century. Housed in Peggy Guggenheim’s home at Palazzo Venier dei Leoni, the museum features her personal collection of 20th century art, as well as masterpieces from the Gianni Mattioli Collection, the Nasher Sculpture Garden and temporary exhibitions. The Peggy Guggenheim Collection is the property of the Solomon R. Guggenheim Foundation, which also maintains museums in New York, Bilbao and Berlin.

www.guggenheim-venice.it

Fabrica is Benetton’s communication research centre, created in 1994 from Benetton’s cultural heritage. It is located in Italy, near Venice, in a complex which Tadao Ando restored and enlarged. Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using a form of communication which no longer relies only on the usual kinds of advertising, but conveys industrial culture and the company’s intellect through other media: design, music, cinema, photography, publishing, the Internet. Fabrica has chosen to back the hidden creativity of young artists/researchers from all over the world who are invited, after a careful selection, to develop concrete communication projects under the direction of some of the main players in these areas.

www.fabrica.it

Press presentation:

Saturday, September 13, 2008

12 noon

Cocktails afterwards

Roof terrace

Peggy Guggenheim Collection

Palazzo Venier dei Leoni

701 Dorsoduro, Venice

Cocktail graciously sponsored by APEROL SPRITZ

For further information:

Fabrica