Safe Birth Even Here

23 maggio 2016

Childbearing should always be safe, even in emergencies. This is the message that UNFPA, the United Nations Population Fund, and United Colors of Benetton are shouting out with “Safe Birth Even Here”, a campaign conceived by Fabrica that will be presented on May 23rd at the Istanbul World Humanitarian Summit.

The campaign aims to make women’s health, safety and dignity a global humanitarian priority and mobilize action and funding to support women’s health in all humanitarian operations worldwide. Today, 75 per cent of the world’s people affected by crises are women and children. When disaster strikes, women face increased risks to their health and well-being, due to loss of medical support, trauma, malnutrition and violence. Their vulnerability is even higher in times of pregnancy: 3 in 5 maternal deaths occur in countries affected by, or prone to, conflict or natural disaster.

The campaign – which will also become an installation - features three artistic images that depict birth in emergency situations and a 30-second video in which a baby is safely delivered into a scene of utter devastation. Besides creating awareness of the health needs of women and girls, especially in crises, “Safe Birth Even here” also aims to raise funds for health supplies, which can be donated through the “Safe Birth Even Here” website.

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