Two hands in barbed wire, a man in the darkness of exile, wide open arms enjoying freedom. These are some of the images from a new communications campaign on human rights by Imago Mundi, the non-profit, democratic and global project of Luciano Benetton, joining the call by the United Nations Human Rights Office to #STANDUP4HUMANRIGHTS.

The campaign was conceived by Fabrica, under the creative direction of Oliviero Toscani and in collaboration with the United Nations Human Rights Office.

The campaign has three key themes, each of which pairs an article from the Universal Declaration of Human Rights with three works by Imago Mundi artists – from Gabon to Armenia, from Australia to Iceland – proving that art can look to new horizons in the name of encounter and of freedom of expression, and to remind us that we all have responsibility and a role in defending human rights.

Art. 4 “No one shall be held in slavery or servitude”
“Freed slaves, the starting point, the statute of freedom” by Celestin Moungonga, 2014, Gabon
“Freedom” by Soffia Saemndsdóttir, 2013, Iceland
“Slave” by Al-Monjur Elahi, 2015, Bangladesh

Art. 5 “No one shall be subjected to torture”
“Tortures” by Serge Mikpon Alias Aston, 2014, Benin
“Domestic violence” by Egidio Feinasse Machavane, 2013, Mozambique
“Untitled” by Dave Kinsey, 2013, United States of America

Art. 9 “No one shall be subjected to arbitrary arrest”
“Freedom and peace for all in Africa” by Venâncio Tomás Pereira (Veny Thomas), 2014, Angola
“Freedom” by Armen Lorenc, 2014, Armenia
“Exile” by Susan Wald, 2015, Australia


Imago Mundi
Imago Mundi is a collection of contemporary art containing thousands of works commissioned and collected by Luciano Benetton on his travels around the world, involving, on a voluntary and non-profit basis, established and emerging artists from different countries, each of whom has created a work whose only limit is its 10×12 cm format. To date, over 25,000 artists from more than 155 countries, regions and peoples have taken part in the project.

Under the auspices of Fondazione Benetton Studi Ricerche, Imago Mundi is a democratic, collective and global project that looks to new horizons in the name of encounter and of the coexistence of expressive diversity, in order to create a map – of poetry and language, as of artworks – different from the usual one of museums, trends and markets.


United Nations Human Rights
The Office of the High Commissioner for Human Rights (UN Human Rights) is the leading UN entity on human rights with a unique mandate to promote and protect all human rights for all people. Under the leadership of the High Commissioner, with a staff of 1,300 working in more than 70 countries, it aims to make human rights a reality in the lives of people everywhere.