In addition to a number of international award-winning websites, Fabrica’s new media projects include web design, video art, interactive games and multimedia events. One of its main current projects is UCB TV, the Benetton sales network’s TV channel, designed to promote the brand’s global philosophy, support retail operations and publicise entertainment and video art contents created by Fabrica. Winner of the Grand Prize Award at the prestigious Japan Media Arts Festival, FLIPBOOK!
(http://www.fabrica.it/flipbook), an interactive animation project, enables anyone to draw an animated story, then upload it and share it online. In just a few months, the site had 15 million visitors and over 200,000 animations were uploaded. From 3 March to 20 April 2007, Shanghai’s Museum of Contemporary Art (MoCA) invited Fabrica to take part in the interactive and multimedia art exhibition, REMOTE/CONTROL, with its installation Piacere, Fabrica. Furthermore, Fabrica is responsible for updating.
www.benettontalk.com, a blog open to everybody’s ideas, where people can reflect, send comments or post their opinion on global issues: the environment, rights, diversity, local communities, development.
