Too Young To Drink – new visual 2015


A campaign by Fabrica to raise awareness of the risks of drinking alcohol during pregnancy.

Today, September 9, the 9th day of the 9th month, at 9:09am, on the occasion of the International Fetal Alcohol Spectrum Disorders Day, the EUFASD (European FASD Alliance) present Too Young To Drink 2015, an international communication campaign conceived by Fabrica to raise awareness of the risks of FASD (Fetal Alcohol Spectrum Disorders), a range of problems caused by prenatal exposure to alcohol which can include birth defects, learning disorders, behavioral problems and mental illness. FASD is 100% preventable – by avoiding alcohol during pregnancy.

This year the campaign will involve the network created in occasion of the 2014 initiatives, plus 20 new partners who adhered in 2015.

More than 80 organizations in 35 countries will promote Too Young To Drink: today, from 9:09 a.m. to 9.09 p.m. local time, banners and posters will show an image depicting a real newborn baby mixed with cocktails elements, in continuation with the visual used last year. To amplify the message, the action will be integrated with the use of social media and, during the day, citizens will be gifted with postcards.

In addition, the Social Contest “The Ambassadors of TYTD2015” will be launched: the partners will be invited to involve as many citizens as possible by asking them to take pictures and make videos of the displayed materials. The contents will then be published in the social media using the hashtags #TYTD2015 #tooyoungtodrink.

Too Young To Drink was conceived by Cuban artist Erik Ravelo, responsible for Social Engagement Campaigns at Fabrica. Since its foundation in 1994, Fabrica has always had particular consideration for a social change-driven communication and was happy to accept EUFASD’s request to contribute its creativity to raise awareness about not drinking alcohol during pregnancy. As Erik Ravelo affirms, “It has been a great pleasure for Fabrica to help the EUFASD Alliance in creating and conveying such a sensitive message; we hope it can reach as many people as possible, not only women but also partners, families and the society institutions. For the 2015 visual, we have worked again with the eternal concept of the unborn child who, instead of being in the mother’s womb, is mixed with cocktails elements such as lime, ice cubes and bubbles. The vibrant atmosphere and the vivid colours catch the audience’s attention, visualizing what the baby can feel when the mother drinks alcohol”.