Jorge Frascara
Design that makes sense:
User-centred, evidence-based, and results-oriented
Public lecture May 24 2011
See and download Jorge Frascara’s lecture
Design that makes sense:
User-centred, evidence-based, and results-oriented
While design education has been generally based on the emulation of design projects (logos, brochures, posters, and now, branding), there are issues that cut across any project and represent skills and attitudes on which our attention should concentrate. These are: 1) the methods that help us get to know the users of our intended product; 2) the use of relevant scientific information about perception, cognition and motivation; and 3) the commitment to evaluate the effectiveness of every design project.
The lecture will focus on these three areas and will be illustrated by design examples and case studies. It will also discuss the skills necessary to identify possibilities for meaningful design interventions in society, presenting design as a socially and professionally responsive and accountable activity.
Jorge Frascara
Jorge Frascara is Professor Emeritus (University of Alberta), Fellow of the Society of Graphic Designers of Canada and of the Society for the Science of Design of Japan, and Advisor to the Doctoral Program at the University IUAV of Venice. He was an advisor to the ISO and to the Canadian Standards Council on graphic symbols. He has been President of Icograda and Chairman of the Department of Art and Design at the University of Alberta.
He is the author of Communication Design (2005); and User-Centred Graphic Design (1997); and the editor of Designing Effective Communications (2006); Design and the Social Sciences (2002); Graphic Design, World Views (1990); and the ISO Technical Report 7239, Design and Application of Public Information Symbols (1984). He has also published three books in Spanish and more than 50 articles internationally. He is an advisor for three design journals, and has received honors and awards from a wide range of organizations.
Frascara’s practice covers a wide variety of clients, cultures and projects. He has lived and worked in Argentina, Canada, Guatemala, England and Italy, has been a guest lecturer in 26 countries, and during his 31 years in Canada he was a consultant for different departments of the Federal Government, the Government of Alberta, the Mission Possible Coalition (traffic safety), the Alberta Drug Utilization Program, and many other organizations. He now lives in Padua, Italy, and runs an information design consultancy with his wife Guillermina Noël.
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