The Veuve Clicquot Journey by Fabrica.
Veuve Clicquot, the most audacious and innovative Champagne House, has chosen the unconventional creativity of Fabrica to celebrate during Milano Design Week the 200th anniversary of its first design invention, which revolutionised the méthode champenoise: the table de remuage – forerunner of today’s riddling table – where the bottles are tilted and turned to obtain a clear, pure wine. This celebration pays homage, above all, to the passion, intelligence and determination of its inventor Madame Clicquot. Widowed at 27, she took over the reins of her husband’s business, becoming one of the first female entrepreneurs of the modern age.
With BEYOND – The Veuve Clicquot Journey by Fabrica, visitors will be drawn into an exploration of real and imaginary landscapes, in an exclusive setting that epitomises the concept of the journey, which will open its doors to the public for one day only on April 14th: The Royal Pavilion of Milan Central Station.
«Veuve Clicquot is a House that has always explored new horizons and which uses design to optimise its competencies and unique nature – declares Sam Baron, creative director of design at Fabrica – Fabrica embraces, celebrates and projects the essence of this unique French company into a new world of future expectations. From the simplicity of a gesture at the traditional “table de remuage”, an invention that enhances the champagne’s flavours, to the countless stories from the world of bubbly, Fabrica will offer a unique experience, where visitors are stimulated on different levels. Physical interactions and emotional involvement in a hypnotic melee of sculptural, visual and digital citations».
From the depths of the abyss to the majesty of a starlit universe, by way of the stunning chalk caves of the Champagne region, BEYOND will use experiences, performances and sounds to tell the fascinating tale of Veuve Clicquot, a brand that surprisingly looks to the future while respecting its traditions.
Inspired by the visionary Madame Clicquot and her bold desire for exploration, the three environments will contain installations recalling the places, moments and facts that have made Veuve Clicquot one of the most important Champagne Houses:
forever linked to the story of the company from its foundation, when Philippe Clicquot established a “négoce de vins” that would trade beyond frontiers, choosing the anchor, a symbol of hope, as a trademark for the corks of his bottles. The sea was crucial to the firm’s triumphant success in Russia when, in 1814, Madame Clicquot bravely challenged the trade embargo of the time and managed to bring her wines to the court of the Tsar in St. Petersburg. The sea, too, in 2010 cast up some bottles of Veuve Clicquot that had been lost in a shipwreck off Finland’s Aland Islands. Despite having been on the seabed for nearly two centuries, the bottles were in an excellent state of conservation, bearing witness to the exceptional quality of the company’s wines from the earliest times.
the chalk caves – an invaluable network created between the Gallo-Roman era and the 18th century, today a Unesco world heritage site, 24 km underneath the soil of Champagne. These are the heart and soul of the House, where their bottles repose and where the table de remuage is located.
representing a yet-to-be explored territory and a future to be discovered, as well as a clear reference to the comet that crossed the sky of Champagne in 1811, harbinger of an excellent harvest. From it, Madame Clicquot produced an exceptional vintage, the “Vin de la Comète”, which carried her fame worldwide, bearing witness to her motto “only one quality, the finest”.
«Milan Design Week is an event not to be missed for Veuve Clicquot – says Valeria Righetti, Veuve Clicquot Italy Brand Manager – And this year more than ever, since we are celebrating the 200th anniversary of the first design gesture developed by us, the “table de remuage”, whose invention revolutionised the world of champagne.
With the unmistakeable twist for which we are famous, and thanks to Fabrica’s international team, which perfectly embodies the audacity and creativity of Veuve Clicquot, we are proud to invite people to discover a great Champagne House and a wonderful location in Milan, in this extraordinary journey of history and emotion».
The Veuve Clicquot Journey by Fabrica
The Royal Pavilion
Milan Central Station, Piazza Luigi di Savoia 1/26
Thursday 14th April
9:00 – 18:30