Fabrica has created a new collection of objects for Campari Soda, the iconic aperitif brand born in 1932 in Milan, whose unmistakable bottle designed by the futurist artist Fortunato Depero became an icon of design and style for entire generations.
The collection is made up of a series of colorful objects designed for everyday life: from post-its #senzaparole (to write everything you have in mind) to the bag #maipiùsenza (comfortable and stylish); from the fan #senzapensieri (which sweeps away all worries) to the cooler bag #senzaghiaccio (to always carry your Campari Soda with you); from the mirror #senzafiltri (to show yourself just as you are) to the speaker #senzafili (to listen to music wherever you are); up to the calendar #senzaappuntamento (to live life without haste) and to the tiles #senzaprecedenti (to “furnish” your kitchen in a creative way).
The three premium items (cooler bag, tiles and speaker) can be purchased directly on this site. By buying one of the latter, you will also receive the other five creations (post-it, fan, shopper, mirror and calendar) as a gift.
The initiative was born with the aim of strengthening the link between Campari Soda and the world of design, born in 1932. In that year, in fact, Davide Campari – enlightened entrepreneur and great art lover – created the first single-serving aperitif of history and asked Fortunato Depero to design the unmistakable bottle in the shape of an inverted goblet of 9.8 cl.
The proceeds from the sale will contribute to the realization of the workshop and lecture program that accompanies the young residents of Fabrica in their research and professional growth path, in a continuous exchange with the most important international exponents of the world of design, culture and communication.
The collection will be launched at various events during Milan Design Week 2022.
Designed by Fabrica x Campari Soda
Team:
Dean Brown, UK
Guglielmo Brambilla, Italy
Mei-ling Girault, France
Jo-chieh Huang, Taiwan
Gianluca Urdiroz, Spain