Bring your face and your talent
From 14 to 21 December 2018, 1 to 8pm, the shop windows of United Colors of Benetton’s store in Piazza Duomo in Milan, will be transformed into a great photographic set where the models will be the people passing by the store and the city’s inhabitants.
Oliviero Toscani and Settimio Benedusi with Federica Belli and Nicola Pianalto from the Fabrica’s team will invite passersby to come in and have their picture taken. The portraits in large format will then be projected onto a screen inside the window. Anyone can take part. The idea is that all together, the photos will form a visual map of the population of Milan.
The search for creativity and talent also includes a portfolio review open to anyone who wants to present their work to Toscani and the Fabrica team.
Openness to difference and the image culture are two of the mainstays on which Benetton, one of the world’s best-known fashion brands, has built its identity and its fortune.