On 15 and 16 February 2019 the shop windows of United Colors of Benetton’s store in Zürich will be transformed into a great photographic set where the models will be the people passing by the store and the city’s inhabitants.
Oliviero Toscani, Settimio Benedusi and the Fabrica team will invite passersby to come in and have their picture taken. The portraits in large format will then be projected onto a big screen. Anyone can take part. The idea is that all together, the photos will form a visual map of the population of Zürich.
The search for creativity and talent also includes a portfolio review open to anyone who wants to present their work to the Fabrica team.
Openness to difference and the image culture are two of the mainstays on which Benetton, one of the world’s best-known fashion brands, has built its identity and its fortune.
Friday, 15 February from 12pm to 8pm
Saturday, 16 February from 9am to 7pm
United Colors of Benetton store