Waste Not, Want Not

27/05/2021

There is an old saying in Anglo-Saxon culture “Waste Not, Want Not”: wasting is not justifiable.

The definition provided by the Ellen Mac Arthur Foundation speaks clearly in terms of waste reduction: “the circular economy is an economy designed to be able to self-regenerate itself between biological flows that can be reintegrated into the biosphere and technical flows, not as reintegrating but exploitable elsewhere”.

A simple vision that is based on a fundamental concept: it is necessary to move from a linear production model, focused on extraction, transformation, production, consumption and waste to a circular economic model that limits the use of materials and energy as much as possible, reducing waste, toxic gases in the atmosphere and non-recyclable materials at every stage of the production process.

A complex goal to achieve and which requires the cooperation and commitment of various individuals, from the legislator to companies, from environmental protection institutions to waste management infrastructures, passing through the personnel assigned to collection and finally, to the citizen himself.

It is now evident that the linear economic model is no longer sustainable for four substantial reasons: natural resources are limited and are running out rapidly, we consume the resources at our disposal too quickly before the planet is able to produce new ones, we exploit them badly, wasting a large amount of them and ultimately producing too much waste to treat, manage and dispose.

We talk about it on Thursday 27 May from 10.30 to 11.30 CEST with two young representatives of the world of startups linked to recycling: Eugenio Sapora, country manager Italy of Too Good To Go, the app against food waste, and a young entrepreneur, Francesca Pievani, founder of  Fili Pari, an innovative startup specializing in clothing made with the first fabric produced with marble dust, patented by them.

The conversation, free and in Italian, is led by Massimiliano Ventimiglia, Fabrica’s Program Director, and broadcast live on Zoom.

To follow the event please register here.

Eugenio Sapora is the Country Manager of Too Good To Go Italy. Since January 2019 he has been leading the operations of the Danish company in Italy, creating its first network of Waste Warriors engaged in the fight against food waste, and of businesses, key accounts and entrepreneurs ready to join Too Good To Go’s model.

Too Good To Go is the app against food waste, connecting businesses and users, in such a way that the unsold food of the day is not wasted, but rather is given a new value. Launched in Italy in March 2019, in just two years of activity and despite the lockdowns, Too Good To Go has managed to conquer more than three million and a half users and sell almost three million “Magic Boxes”, thanks to the 10.000 stores that joined the initiative. In addition to its core business, the startup promotes initiatives and campaigns, along the supply chain and towards consumers, to raise awareness of this problem and help identify the best actions in order to fight food waste.

Francesca Pievani, founder of Fili Pari, is a curious and innovation-oriented designer focused on both fashion and applied textile technology. Passionate about the connection between fashion and territory, after the Master’s Degree in Design for the Fashion System, she was selected by BMW Group Designworks USA for the BMW Creative Lab powered by Napapijri project. She later specialized in Project Management for a Milanese studio. Since 2017 Francesca is founder of Fili Pari and focused on both R&D and business development.

Fili Pari is the innovative startup that develops unconventional materials and products for the textile industry, respecting the land and the environment. It is focused on womenswear garments made with the innovative MARM \ MORE material: the first marble-based fabrics in the world, patented by them. The project was born among the Politecnico of Milan university with the aim of telling new stories with an innovative and emotional flavor, introducing Italian research, design and creativity.

Fabrica About Future is a program of digital conversations with Italian startups and companies, entrepreneurs and professionals from various industries, ranging from fashion to design, from tourism to food, from automotive to finance, from culture to entertainment, to discover new ways of doing business.