From 21 to 24 June 2022 Barbara Soalheiro, former Fabricante, journalist and founder at Mesa, and Gabriel Massan, digital artist, will lead a challenging experience where the young Fabrica residents will go from an idea to a launched product in 4 days.
A Brazilian born, who has lived in England, Spain, India and Italy, Barbara is the founder of Mesa, a company that has been pointed out as one of the most efficient and innovative models in the world by people at SXSW, GOOD Magazine and Cannes Creativity Festival. Leading Mesa she has built a global operation with offices in São Paulo, New York and LA and a network of professionals spread around the globe. In the last decade the Mesa method has helped governments, professionals and companies make bold moves in a world of constant change.
Barbara is also an author: her book Como Fazíamos Sem won a Jabuti, Brazil’s most prestigious literary prize.
Gabriel Massan is a Brazilian-born digital artist who lives in Berlin, Germany. His research is developed by narratives that works the relationship of dependence between fictional existences and digital environments, signifying the representations of color, identity and time.
Pictures by Ian Scabia
Tuesday 21st Jun 2022 — Friday 24th Jun 2022